Project 01 · International commercial campaigns
International Brand Campaigns through Abans
A selected body of campaign artwork spanning fashion, watches, wearables, footwear and lifestyle appliances.
- Creative direction
- A cross-category campaign practice balancing distinct brand languages with clear retail communication.
- Relationship
- Selected campaign artwork created through work associated with Abans.
- Disciplines
- Campaign creative, Graphic design, Art direction
International
Brand Campaigns
Campaign selectionOverview
The project
in focus.
A selected body of campaign artwork spanning fashion, watches, wearables, footwear and lifestyle appliances.
A cross-category campaign practice balancing distinct brand languages with clear retail communication.
Campaign creative · Graphic design · Art direction
01 / Fashion & fragrance
A premium opening statement.
02 / Watches & wearables
Classic timepieces to connected wearables.
03 / Footwear
Product character in two voices.
04 / Lifestyle & appliances
Commercial clarity with atmosphere.
Project significance