Project 02 · Footwear launch campaign
VibeX Launch Campaign
A launch system balancing product attitude, movement and anticipation for the Galle store arrival.
- Creative direction
- Boot and sneaker stories build momentum from product character to location-led retail anticipation.
- Disciplines
- Launch creative, Campaign design, Social content
Overview
The project
in focus.
A launch system balancing product attitude, movement and anticipation for the Galle store arrival.
Boot and sneaker stories build momentum from product character to location-led retail anticipation.
Launch creative · Campaign design · Social content
Selected work / Product energy
Legacy, motion, attitude.
Galle store anticipation
A campaign built to arrive.
Project significance