Project 06 · Football editorial system

Jersey Cloud Football Editorial

A visual publishing system translating football culture, kit history and product stories into a recognisable rhythm.

Creative direction
An editorial design practice combining poster hierarchy, kit stories and a repeatable social publishing rhythm.
Disciplines
Editorial design, Social content, Creative direction
Jersey Cloud Manchester City Puma Fire Horse editorial

Overview

The project
in focus.

Objective

A visual publishing system translating football culture, kit history and product stories into a recognisable rhythm.

Challenge / approach

An editorial design practice combining poster hierarchy, kit stories and a repeatable social publishing rhythm.

Role

Editorial design · Social content · Creative direction

Football culture / Editorial publishing

A system with pace and memory.

Jersey Cloud Manchester City Puma Fire Horse editorial
Jersey Cloud Puma home kits editorial
Jersey Cloud Portugal Eusébio jersey editorial
Jersey Cloud Portugal in Black editorial
Jersey Cloud Juventus and Adidas editorial
Jersey Cloud Inter Milan and Nike editorial

Project significance

A flexible football-content language built for recognisable, repeatable publishing without overstating commercial ownership.

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